No such thing as social media...

A headline on the CEC blog last week read: There is No Such Thing as Social Media.

Well, THAT got me thinking. There's no such thing as money either but we all collectively believe the bits of paper and coin are of value.

The post made some good points, most notably: "...“social media” isn’t a separate thing…it’s one thread interwoven into the much larger tapestry of the massive behavioral change that’s been occurring in the way people absorb messages and ideas, process thoughts and make decisions."

And money isn't a precious metal in your pocket but a thread that drives our societal patterns in many spoken/unspoken ways.

So they are both concepts we've collectively agreed to use. Which makes it less about the actual tools and all about the mindset.