Persuasion vs. influence

We use the words interchangeably yet they are not the same.

Persuasion is the use of of words to make a compelling argument. It is often delivered through direct approach.

Anyone can try to be persuasive. We attempt to persuade people every day, in situations from sharing facts, our opinions, and preferences. Persuasion can be part of negotiation; a job interview is an attempt to convince someone they want us for the job. Asking for mentorship is often making a compelling pitch as to what a mutually beneficial relationship could bring.  Written or oral, carefully crafted or off the cuff, persuasion happens every day.  Persuasion is communication.

Influence is a combination of social status, power, relationships, trust, track record and other items that create brand. Influence is usually felt indirectly and over time.

Influencers are sought in the work place as mentors, project fixers and thought leaders. It takes more than a network to become an influencer. Influence implies excellent communication, strong relationships, forward thinking and credibility / trust.  Influence can be used to manipulate or to create bias.

Both persuasion and influence can be affected by word choice, biases, relationships, power/ control, and communication style.

Talk with your mentoring partner. Think of the difference as you expand or share your network. Build your skills in these arenas.