Feel free to use these as guidelines:
1. The project focus is important to the (external) customer today because…<FACT / DATA>
And will remain important upon its launch date of <X> because...
2. The <project/product> requires these behaviour changes for the customer…
3. Offering <project/product> requires these behavioural considerations internally…
4. <project/product> is:
improving (adding to existing product/baseline…
OR
innovating (net new everything)
OR
necessary upgrading…(baseline is outdated)
improving (adding to existing product/baseline…
OR
innovating (net new everything)
OR
necessary upgrading…(baseline is outdated)
5. To align with other projects,/products <project/product> need to … <actions, deadlines, owners, commitment to halt/regroup if not met>
6. Project sponsor's most important duty is…because…
7. If we received $100,000 extra, we would add… because…
If we lost $100,00 we would scale back by… because…
8. Complementary efforts in other business areas include…
And can be tracked together by…
And can be tracked together by…
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