If you were asked to make up a new swear word, how would you approach the challenge?
Like many, you might start by asking questions:
Why make one up?
Who is the audience?
When do you need it by?
Is there any funding?
All good questions but not necessarily in support of building a good swear word - or the right swear word.
This is where governance can help. Asking about and understanding the principles of a good swear word can support better ideation and execution. Principles are guidelines (though some are hard/fast rules too) that ensure the basic design principles are understood and can be effectively executed and consistently measured.
Governance, effectively applied, can speed the process instead of stalling it. Governance is not all artifacts and forms (which are a record of your application of the principles). Governance can help you imagine the next great swear word!