What is the one thing you need folks to know? (one sentence)
How do you want them to feel about it? Why should they pay attention? (tone & facts)
What do they need to do with the information? (the ask)
If there is nothing for folks to do with the information, do they need to hear it?
Think about your next email – can you summarize Know Feel Do in the title?
Help: your creative input for presentation for Boss required
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If the audience only remembers one thing – what should that be? How should they feel about it? What should they do with the information?
Simple. Concise. Try it.