Innovation /innovative thinking is a way to bring creativity and meaning to a problem or approach. There does not have to be a need for change or a call to action for which innovating can be a retroactive approach. Rather innovation often comes before there is a need and thus those who think ahead may experience a greater share of push back from those who are content with the unbroken/broken status quo.
Innovation is not necessarily the same as invention. An invention can be a net new concept whereas innovation can be a better use of the same invention. Innovation is different from improvement because improvements as incremental changes to the existing structure whereas innovation asks 'what's the ideal'?
Innovation isn't scary. Inertia is.