Monday, April 21, 2014

Use the senses

It is amazing what sense memory kids have. A snowflake on the tongue lasts a lifetime.

It is equally amazing that we assume kids are the only ones to experience /re-experience sense memory. How many of us re-caught a snowflake in the first paragraph?

Sense memory can be a terrific way to engage folks during change or a negotiation. Getting them to ‘feel’ a vision can create an easier path to buy-in. Talking about a project roadmap and projecting the image of a hiking trail… or asking for a budget for a bakery and offering a taste of the product… negotiating a new car and bringing the lipstick in red to represent the paint job… it all triggers memory, emotion and participation (though you can’t always control if the memory is a good one).

Augusto Boal made the world sit up, bringing his audience’s senses into the performances that passed into Brazillian bills of law. Mixed Theatre Company follows his footsteps here in Canada. Executives and sales people do it every day with product samples, music, question & answer periods, town halls, working dinners and hand written thank you cards.

Engage your network with something to touch, to hear, to taste… use metaphors; send cards; break bread. Spread the message across the senses.

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