Monday, February 12, 2018

Build relationships, not transactions

You wouldn't send a fundraising letter without an explanation of a contribution's value to both the giver and receiver. You wouldn't address such a letter "to whom it may concern". You probably would try to connect with the person face-to-face before making a hard pitch. You probably would avoid making it sound needy, whiny, or bitter. You might even try and have a meeting before stepping back and soliciting funds if you had hopes to have an ongoing relationship vs a one-time donation.

So why (oh why!!!) do folks think it's ok to walk up to strangers at events and, after a 2 minute superficial introduction, ask for a job/purchase of services/reference?

Honestly, we take more time debating a drink selection!

If a working relationship with someone is like a marriage... and referring someone within your working relationships is like fix up plus a reflection of your own personal brand... and meeting someone for the first time is a blind date...  then why would you not treat all these potential connections and relationships with care as you both consider joining forces? Why do we so often find ourselves accepted or discarded solely by what immediate problem or need is on the table? Working life should not be run like an ER or fast food restaurant.

Life is not best served by making everything end in a transaction (sometimes yes, but not most). Build the relationship THEN work through the possible scenarios.


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