Mission statements often sound like advertising slogans; hopefully convincing to a potential buyer, little relevance to your day.
I read a fabulous blog post on 17 Word Street, posted May 30. The author Bill Seyle points out that a mission statement should really say "This is who we are when we're at our best."
I ignore mission statements all the time. However, his post made me think - who am I when I'm at my best? And asked my mentorees the same.
That's what our resumes, elevator pitches and introductions should reflect - not the current fad, not the widget for sale - but the best we personally have to offer. We need to ask that question of ourselves before someone asks it of us.