What prompts us to pick up a book by an unknown author?
For me, it's the title - provocative, explanatory, amusing... the sort of book I prefer to read... upfront about its position, full of facts and stories, willing to offer a smile even at the expense of the premise.
So what would be a good title for a book on mentoring and networking that would not only get someone to pull it off the shelf, but take it to the check out?
What Colour is Your Bra-Strap?
101 Business Card Tricks
The Brazen Careerist
The Fixer-upper: renovating your approach
Down the Rabbit Hole, Through the Glass
Diary of a Reluctant Networker